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E-commerceWCAG 2.1 AA

WCAG 2.1 AA Compliance for E-commerce Websites

Meet Web Content Accessibility Guidelines 2.1 Level AA requirements with comprehensive accessibility testing designed for e-commerce organizations.

Why WCAG 2.1 AA Matters for E-commerce

E-commerce receives 77% of all web accessibility lawsuits - highest of any industry

Shopping is fundamental to daily life and must be accessible to all consumers

Accessible e-commerce reaches the $13 trillion global disability market

Cart abandonment decreases significantly when accessibility barriers are removed

Major e-commerce brands have faced serial litigation over accessibility

WCAG 2.1 AA Requirements for E-commerce

Product image alt text

All product photos must have descriptive alt text including color, size, and key features

Accessible shopping cart

Cart must be keyboard navigable with quantity changes and removal announced to screen readers

Accessible checkout

Entire checkout flow including payment must work with keyboard only and screen readers

Filter and sort accessibility

Product filters must be operable by keyboard with state changes announced

Common WCAG 2.1 AA Issues in E-commerce Websites

Issue

Product images showing only visual swatches for color options

Solution

Add text labels alongside color swatches stating the color name

Issue

Add to cart buttons not keyboard accessible

Solution

Ensure all purchase actions are reachable and operable via keyboard

Issue

Modal dialogs trapping keyboard focus

Solution

Implement proper focus management in quick view and cart modals

Issue

Search autocomplete not announced to screen readers

Solution

Use aria-live regions to announce search suggestions as they appear

How A11yScan Helps E-commerce Meet WCAG 2.1 AA

WCAG 2.1 AA Testing

Automated testing against all WCAG 2.1 AA success criteria relevant to e-commerce.

E-commerce Focus

Industry-specific testing profiles targeting common e-commerce accessibility issues.

Compliance Reports

Generate WCAG 2.1 AA compliance documentation and remediation roadmaps.

Continuous Monitoring

24/7 monitoring to maintain WCAG 2.1 AA compliance as your e-commerce site evolves.

Frequently Asked Questions: E-commerce WCAG 2.1 AA Compliance

Why does e-commerce get so many accessibility lawsuits?

E-commerce sites are clear targets because they're places of public accommodation, have high traffic making them easy to find, and accessibility barriers directly prevent purchases - a clear discrimination case under ADA.

What e-commerce elements are most commonly sued over?

Product images without alt text, inaccessible checkout flows, keyboard-inaccessible shopping carts, color-only variant selectors, and inaccessible promotional pop-ups are the most frequently cited issues in lawsuits.

How much do e-commerce accessibility lawsuits cost?

E-commerce settlements typically range from $10,000 to $100,000+ for individual suits. Class actions can reach millions. Beyond settlements, legal fees, remediation costs, and ongoing monitoring add significant expense.

Ready to Achieve WCAG 2.1 AA Compliance for Your E-commerce Website?

Start with a free accessibility scan and see exactly where your e-commerce site stands with WCAG 2.1 AA requirements.